LRG x COURVOISIER?

LRG has done it yet again - this time with Courvoisier. like i've said time and time again, i am not a huge fan of LRG. i don't hate their shit but i am not a huge fan of their stuff. i don't own any of their stuff but that's not to say i don't like some of their stuff. i am however, in LOVE with the way they market their brand and their unique sense of business and branding. they know the importance of co-branding and the power that it has behind it. every brand or collaboration that LRG has pulled off has always been right on the money. they are very receptive to what brands to work with in terms of caliber.

so basically, LRG got together with Courvoisier to co-brand a new line of clothing, accessories, and other products. they even started a tour in which they will travel throughout the country to build pop-up stores in specific locations where items will be viewed and sold during the day the nights will play host to parties.

also, check the LRG x Courvoisier BlackBerry 8800 that was customized for the event. there are numerous other limited edition items that will be auctioned off online on May 19th - with proceeds going to Sweat Equity Enterprises which is a non-profit organization for 'starving' or aspiring rather, clothing designers.



check the pop-up website created for the two brands here.

they may be coming to a city near you! hit this website up to join an RSVP list to get involved with the event. you must be 21 and over and only 100 RSVP's are available per city and almost every city is filled or the event has passed, so get to it!

if i actually get the chance to make my personal dream of owning my own 'lifestyle' clothing brand, i will definitely remember the way LRG got down with other companies. i respect the way they operate as a business and i will try to do many of the same types of projects...