i am not a huge fan of LRG but i am a big fan of DJ Shadow. i am however, a fan of LRG's marketing campaigns and branding. this LRG/New Era hat caught my eye because Shadow is super picky about who he gets down with in terms of collaborations and it was interesting to see that he picked LRG. this collaborative effort was made official way back in February with the creation of a down-jacket collaboration. the coolest part - unfortunately - is hidden under the hat - which features Shadows' discography on a silk-lining. the item is only available through Shadows' official merch site.
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