if any of you are interested in reading and are always/constantly looking for interesting books like i am - you might be interested in this book called 'Buying In' by Rob Walker. Walker is a well respected brand analyst, a columnist for The New York Times, and also a blogger. i heard about the book through The Hundreds camp and it is described as a book that analyzes different brands and more of the business/marketing aspect of the industry. The Hundreds, the iPod, and American Apparel are just a few of the brands that Walker writes about within the book. if any of you reading this are interested in owning your own brand, working for one, or are just interested in the deeper side of the clothing/merchandising industry - you will enjoy this book. hopefully this book can be found at Borders or Barnes and Noble because i have added it to my list of books to purchase. Walker's blog can be found here.
Source : The Hundreds
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