
it was unveiled @ SIA in LV that DC would be releasing snowboards and other hard-goods in the 2008 season. the jump shouldn't be such a big feat since DC already dominates most of the snowboarding industry in terms of soft-goods and all ready has the market in its hands. i've always admired their marketing techniques and the branding pretty much has set the bar for other companies in the industry. Devun Walsh and Lauri Heiskari were signed to the hard-goods side of DC and both should be releasing new boards soon. I've seen Devun Walsh's new board and it will send a nice message to his old sponsor on it... wait and see.
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